E commerce is one the best ways to take your business online and expand your audience to globe. An E Commerce setup involves setting up a website and placing your products in it for your customers to peruse.
However, an important aspect of E Commerce is that the customer experience has to be top notch otherwise you may risk returning customers.
Here are some tips to make your website experience much rewarding and interesting for your online visitors
Great Home page layout:
A great looking home page is a must for a person visiting your website anytime. The call to action must be clear if you wish them to take an action.
If your purpose is to first let the customers take it all for example a model displaying clothing range, then you need to add good quality pictures which are scrollable on main page.
If you are selling tech products, your home page should be containing tech specs and most salient points about your products that can hook your customers instantly.
Easy searchability
You wouldn’t want a visitor to be lost in a maze of web links. A neat search button on the top helps a visitor to search directly for the product on your website, in-case they are short on time. The result page from search needs to show images and links closest to their search term. It can offer suggestions, if there is no exact product that matches their criteria. Think of it as like a real shop but a virtual assistant guiding the visitors
Great product listings and descriptions
You would leave a shop instantly if it does not have clean images and product descriptions. As a visitor , you may not develop confidence that a website that does not care to put effort into listing the products properly can deliver what you order ( if you do ) on time and in right shape.
Great product listings with clear titles and descriptions make it easier for visitors to make a decision about either buying it now or to come back to at a later date .
Fast Loading
Fast loading of your website cannot be overemphasized. Slow loading website means lost revenues, customer frustration and penalty from search engines. Slow website also means abandoned carts. There are a number of free tools available for measuring and improving website speed. Don’t let a slow website kill your business.
Buy now/Wish List/ Add to the cart/ Buy later
Visitors to your website arrive with different purposes. Some wish to purchase a product immediately ( they are probably familiar with your website). Some are just looking around. Some will buy later. All kinds of visitors should be catered too. An “Add to Wishlist” button for example will make it easier for a visitor to load the products in the cart at a later date .
While a buy now button will allow them to go directly to checkout and finish the process .
Allowing customers to add reviews
Everyone likes a good review. We all tend to glance at reviews even if we don’t intend to purchase a product because of them.
Good reviews are helpful as a social proof in order to make a buying decision. Bad reviews are essential to understanding customer’s frustration with the product and a chance to improve it.
Allow all kinds of reviews and product ratings to be placed and if possible, reply to them thanking for putting a review.
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