Clean and Mobile friendly homepage
An essential part of E Commerce site is a good layout and page design. The headers should contain relevant links in a neat orderly way.
The main content box should display your best offering and / or any promotions that you are running for this season.
The website should not take a lot of time to load and it should be mobile friendly. This means that images and text should scale to meet the needs of a mobile user. Since there are a lot of resolutions and types of mobile phones , your website needs to be thoroughly tested on as many of them as possible.
Easy to find contact information
Contact information for your website should either be present on the home page or a dedicated page depending on your business scenario. Your contact information may be a phone number, email address or social media handles.
It would be great if you have an address and you display it in a prominent location.
It is so frustrating when a website has infinite scroll of product listing. The contact information is often tucked into the bottom of the scroll and by the time a visitor reaches there, Make your contact information easy to find and your visitors will trust you more
Good product details
A nicely written product heading and description will work wonders for your E Commerce site’s reputation. Clean graphics and sections organizing the information indicate that you take your business seriously and your work is professional.
Great images
Good quality images enhance the value of your product line. Great product images available in multiple resolutions from different angle helps a visitor decide if they wish to make the purchase or move on to something else.
Easy checkout
If a visitor is here just for one product, you need to make it easy for them to purchase it from the main page or the product page. That means, providing a way for instant checkouts ( with or without requiring logging in ).
If they have multiple products, you need to provide them to review the items/prices in for example a shopping cart page and then allowing them to make the purchase . You should be able to provide them a place for putting in discount coupons. On the other hand a running promotion should apply automatically to their cart.
Wish List/ Save for later
The benefit of an online store is that a visitor may not buy immediately but save the items in a wish list for purchase later. You may analyse if there is any way you can motivate the user move items from wish list to shopping cart. Wish list also helps you analyse which products are in demand and also if anything can be done to make sales of them faster.
Customer support channels
Customer support channels form an important part of your interaction with your E Commerce visitors . A common support channel is email and it gives you some time before you need to respond.
On the other hand , a phone needs an employee to man it. You may also use whatsapp , which is very popular for solving customer issues.
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