E Commerce Marketplace blog

Category: Marketing and Promotion

  • Network Effect: How does it help E Commerce Business?

    Network Effect: How does it help E Commerce Business?

    In E Commerce parlance, Networking Effect means that more and more consumers of  products or services are joining a platform while at the same time, providers of those products or services are also joining it, in anticipation of sales.

    At the start of an E Commerce project, it is basically a supply side excess. You put a product or you sign up several suppliers ( in case of a market place)  and wait for their customers to sign up. In case the customers don’t sign up, the platform may quickly lose relevance.

    Thus, you would need to simultaneously also would need to attract the customer base . The larger the customer base, more products you can sell or more suppliers you can sign up.

    Positive feedback loop for your business

    This is called as Network effect and it is very important to understand the importance of it for your E Commerce business to succeed

    The Network Effect causes a positive feedback loop as can be inferenced from above. The larger your catalogue, the higher will be your customer base and higher customer base means more suppliers are attracted to your business.

    Spend money initially, enjoy later

    When your E Commerce business is new, you would experience a barren customer landscape. This is because you don’t have advertised your platform and how it benefits those who are signing up. And that may be a significant spending. But once you have a sizeable user base, you can utilize their data to help your suppliers target them with specific attributes such as gender, location or interests.

    In case you cannot grow organically (there is probably competition), you will need to use all available methods including running paid ads to attract as many sign-ups as possible.

    The funnel that is created out of those orders, can further be incentivised by using data analysis for higher customer satisfaction. You may also incentivise users by providing referral mechanisms, initial discounts or free shipping offers. The idea is to attract a growing customer base and then when once done, increase engagement.

    Utilize the growing network to better your platform

    Even if you are knowledgeable about your business, E Commerce can still spring a surprise upon you. You could be asked to provide your products in a different variant for e.g. in a different size or a different colour or shape. If offline world, you would rarely get an opportunity to collect so much requirement unless your network is huge. But in online world, your users’ behaviour can be studied in detail. The data you collect may not only improve your sales funnel but also help you give new product ideas or open the markets which were probably hidden from you.

    You can also improve your innovation based on the search queries on your platform and guide your suppliers towards creating new demand-based products.

    Getting more engaged user base

    Your users would be happier if they have multiple choices to sell their products or buy from your suppliers. They could even compare terms and prices in order to get a good deal for themselves.

    And you benefit from all these activities as well because the data analysis allows you to understand deep motives of your user base. You can further define strategies and personalized recommendations based on that data analysis.

    Thus, you would get highly engaged customer base which responds to your offers and promotions, and you would get to see more orders and referrals.

    Network effect is an important part of your E Commerce business journey and you need to keep in mind that it takes time and money to reach an optimal level beyond which network grows itself. Be patient and win.

    Photo by Pixabay

  • Social proof helps your E Commerce Business – How?

    Social proof helps your E Commerce Business – How?

    Social Proof is defined as something that propels an individual who is uncertain about making a decision to give them a psychological push in order to help or make that decision. Social proof is telling the individual that the decision they are going to make is already being taken by other individuals and that has turned out to be a great decision for them.

    Social proof was extensively used in the offline business. If you want to increase your customer base, you may ask your existing customer to refer your product or service to a friend or an acquaintance and to also let them know how the existing customer is benefiting because they are using your products or services.

    Let us understand a few reasons why social proof works in E Commerce.

    Uncertainty is the enemy of ordering

    Have you ever visited a website that you found is carrying the product that you have been looking for. Everything looks good and you are fairly convinced that the product that they have on the site will meet your needs. However, there is always a nagging doubt if the product will actually perform as it is shown on the page. You scroll down and then you see that other people have added reviews for it. Now, you can be confident that other users have navigated the same uncertainty, yet they have gone ahead and taken the risk of trying things out.

    And that has worked for them. Thus, you move past the psychological barrier of being uncertainty. You can now order, happily knowing that the product has been tested and approved by others.

    Celebrity endorsement works

    If a popular celebrity endorses a particular product, a lot of fans following them become eager to buy what they are advertising. For example, if a strong sport star promotes a healthy protein drink, fans who are aspirational to reach their levels of fitness, would like to try and buy the protein drink. The advertisement instantly catapults the product to top of their mind.

    If you can, consider using a celebrity based on your budget to promote your product. You can put the images or videos of the celebrity endorsement on your website. That way, the user that has come looking for a solution gets instant rewards in his or her brain upon purchasing that product.

    Conformation helps with social proof

    Every product comes with a level of aspiration. If a large number of people in a social or local setting use a particular product then the pressure on a person who does not use the product increases significantly.

    A prime example is rise of new songs. On social media, a song gains some popularity, and it is moved up the chart. Soon because of word of mouth or social media algorithm, the song is moved to the top of the list. Everyone starts talking about it. A person who hasn’t followed the herd, now needs to listen to the song, leading to further increase in popularity.

    In E Commerce parlance, if you can use existing trends to your advantage, you may ride on popularity wave. Sales of concert T Shirt of the artist sells like hot cakes, when you create them based on who is more popular or who is going to perform near your users.

    Detailed testimonials matter more

    A person who buys a product and then writes a detailed testimonial of what works and what doesn’t is a far valuable asset than the one who just leaves a rating (which is also good, but it doesn’t have the same impact). These people actually make effort to craft a review and add images or videos of them using the product.

    A person who writes detailed review may not always leave positive reviews, but it still helps to improve your product. A well-crafted reply to a detailed reviews leaves a visitor with a good impression about your business.

    Photo by Lisa from Pexels

  • How can referrals help you get customers for E Commerce?

    How can referrals help you get customers for E Commerce?

    Referrals are one of the few ways an E Commerce business can reliably get more customers without expending a lot of advertising dollars. Referrals are usually provided to engaged customers. It is under the belief that a highly engaged customer, who is using your website or app, is more like to recommend the same to his friends and family, in turn earning some goodies for him or herself.

    Let us find out a few ways that referral program can be great for your business.

     

    Your customer does the heavy lifting for your business

    Normally, you as a business would need to advertise the feature, make interesting tutorials and spend money on explaining your product to your future customers. Wouldn’t it be great if it happens without your involvement and effort. Referral program helps you do just that.

    Your customers, if they are happy enough with your product or business are quick to suggest your name when it comes to suggestion to family members. Why, because it is an inherent need for humans to be known as authority on a subject. They would also do the job of explaining the features of your product. And that is great because they are using their time to explain your product to them.

    As an example, you would have seen people recommending restaurants, taxi services, or anything else they have experienced to their friends who are looking for information.

    You save on expenses.

    As indicated in the point above, it costs a lot of money to reach customers these days. There are too many things vying for their attention. So, you need to spend top dollars to occupy their mind space.

    Referral marketing reduces the cost that you need to create more leads. Your referrer does it for you, for a small amount of benefit to themselves or sometimes for no benefit and just their own belief in your product.

    Imagine if you were to create viral campaigns, run paid ads for them, how much would it cost to you. Search is getting expensive and keywords are difficult to rank for on internet. In some places, you are not even allowed to advertise for certain industry and rely exclusively on word-of-mouth tactic to attract more customers.

    Your referrer wants you to succeed post referral

    Can you imagine a deal gone bad after you have suggested it to your friend. You would be in an awkward position. So people who suggest your business to their friends need to be fully convinced that your business will serve everyone, you and their referred folks honestly and with full support. If your business fails to deliver, they might suffer a loss of reputation, and it is not good for anyone.

    So, it is in your interest to make sure that you honour your referral terms and conditions and put your best foot forward. In the end, if everything works out, you get your referrer for life and those referred too happily using your products or services. And who doesn’t need a happy satisfied customer.

     You get to learn more about your target

    Let us say you have a clothing store, and you offer referral discounts. Because of the authority of referrer, their friends and family pick up the discounts and start buying things from you. You now have a deep insight on multiple people including the original referrer if they are using your products. You can find what trends and what does not and you can have a good guess about what your targeted bases are is looking for. This insight can help you further refine your understanding of your base because the whole referral program generates large data.

    Even if you do not get many purchases, you can still find out how to better convert your leads into orders by tweaking your products and processes.

    Photo by Felicity Tai

  • How to effectively use Social Media for your E Commerce Business

    Social media these days is one of the primary ways to interact with friends and family on internet. However, almost all social media channels also double up as venues for facilitating E Commerce activities. Social media websites can be utilized for brand awareness, launching new products, creating sales funnel among many other things.

    Social media can also be used as customer communication channels where complaints and inquiries can be handled right on the social media website.

    Social media can also to be used to develop granular insight into the customer behaviour so that you know your customer base and you can move to end of funnel pretty quickly (in this case, sales)

    Your E Commerce store can benefit from being on social media and utilizing the benefits of a targeted campaigns run on social media with deep analysis done on your customer segment.

     

    Select your social media platform carefully

    The idea is not to start on all social media platforms at once and then get overwhelmed checking up the engagement on each of them.

    If you are a sole entrepreneur or a business owner with small marketing team, trying to be on every social media platform at once meaning stretching your limited resources.

    Let us say your product needs an explainer or a live tutorial (like a how-to-use video). Video would be obvious choice for marketing. And the platform that serves the best interest is YouTube. YouTube viewers are used to long videos and they will not mind watching a well-made video.

    However, if your product appeals to families or friends who interact a lot with each other, you may prefer Facebook as that kind of engagement gets higher reward over there.

    If you prefer short form videos, Instagram and Tik Tok are your friends and if images are what are important to you, Pinterest is the right place.

    If virality is important to you and your product line needs rapid coverage, X will better serve your needs.

     

    Influencer marketing

    Social media created a new generation of celebrities. They are called as influencers. Even though the term does not have a lot of positives associated with it, influencers are a major force in the social media world.

    A reliable influencer can readily convince their follower to give your products a try. They can become brand awareness consultants for your brand, taking your new product launches to their million of followers.

    This obviously introduces a level of scale that is not possible with just plain advertising.

    However, you need to be aware if the influencer has the right reach and credentials to connect with the followers. And, that influencer needs to be knowledgeable about the industry he is going to work with.

    Understand how interactions work in social media context

    Social media interactions are different compared to other styles of interactions. In a phone or email conversation, a limited number of people are involved and there is almost no virality.

    However, with social media, every statement that your company writes, is broadcast to the world. The statements may generate further discussions which may be positive or negative.

    The primary idea on social media is to show that your brand is mature enough to handle all kinds of feedback such as praise, criticism or worse, trolling. Respectful answering in the face of provocation, with facts indicates that you can handle criticism of your product and are willing to incorporate changes to make your product a better one.

    Using nonorganic methods to promote your products

    Yes, we all want almost zero cost virality. In recent years, the organic reach of the pages esp. in Facebook has been going down continuously. That means social media companies would want to cut the free traffic and charge you for showing your products and campaigns to their users.

    With the paid advertising, there are a number of features that social media platforms provide. You can for example with paid advertising, target a specific set of people, you want to reach. It could location, gender or interest groups. This may not be possible in a organic sharing. The reach may be far restricted than the paid campaign

    Use Social media as customer service

    How and why, you may ask!!

    Using social media platforms as customer service is a great and effective way to achieve good results and reputation across websites that already have huge numbers of engaged viewers. Social media platforms are the places where trends emerge and ideas happen. With you working in the right direction, you can leverage social media to answer questions, handle comments and also listen to complaints. Your thoughtful responses will lead to better benefits for your business

  • How can Growth Hacking help boost my E Commerce Website?

    How can Growth Hacking help boost my E Commerce Website?

    Growth Hacking according to Wikipedia is processes or skills that often are cross discipline and those that can be applied to achieve rapid growth of the company.

    There are various growth hacking measures that apply generally to all business. Some of them are marketing using innovative measures or creating innovative campaign to attract customers at a higher rate than normal.

    In context of E Commerce, which means using various tactics from promotions, marketing and customer service to maximize the revenue in the shortest amount of time possible.

    Let us discuss a few ways in which growth hacking can be done.

    Using social media to create brand awareness

    Catchy campaigns using influencers if done in the right way, can lead to higher brand awareness. The influencers may create the content and it turn share the link to your website to their followers. With a minimal spend, you may get higher traffic than just traditional advertising because of the authority that the influencers command. The trust factor, or the entertainment value that they have created over the years often prompt their followers to at least want to click and discover what the influencer seems to be promoting. The higher the level of content or curiosity that the influencer generates, the more clicks to your website you might receive.

    Read more: How to effectively use Social Media for your E Commerce Business

    Faster Website/ Useful design/ Quicker Checkouts

    If you are thrifting on the quality of the web server your web site is hosted upon, you might be losing a lot of traffic based on its performance. A good server with a good connection with a reputed vendor impacts the site performance. It makes it easier for user to navigate and make decisions.

    A well-designed website where the call to action is clearest will take your visitor from just browsing to making a purchase really quick. A good, painless checkout process means that user does not spend time on understanding your complicated workflows. Instead, keep your processes simple and see your purchases improve rapidly.

    Read more:

    How to make your Website mobile friendly?

    How to improve user experience in an E Commerce site?

    Product Recommendations

    Product recommendation helps your E Commerce website to increase sales and increase customer stickiness.

    Not only you want the users to buy, but you also want them to buy another product with it. That is called as Cross Selling. You may also want to up sell user with a higher level of product, which increases the order value.

    Amazon does it extremely well, where not only cross-selling and up-selling is done but if you are logged in, they might show something related to what you have already purchased and which makes you want to buy it again.

    Also, one can do bundling which means sell two or more products together at a better rate on average than if the person would have purchased them in single quantity.

    Referral bonus

    Referral bonus refers to either monetary or point based rewards awarded to a customer that refers a new customer to sign up or make a purchase. The advantage of this kind of hacking is that the person who is already converted into using your product is more likely to convince a friend or an acquaintance to be using the same product. In this case, you are not really adding any additional cost beyond just providing a small monetary reward to the enticing party. If the product is good, the network effect that this generates is far more than anything that can be generated by paid advertising.

    Read more: How can referrals help you get customers for E Commerce?

    Using social proofs (reviews)

    If you are doing great with a segment of customer or if your product is achieving great traction, it is time for you to level up your game with social proof. The social proof can be in the form of reviews, ratings, pictures of actual product being used.

    Display of such social proof can actively convince a fence sitter that your products are worth a try. Make sure that you give a thoughtful reply to the various reviews.

  • How to start your E- Commerce business with no money ?

    How to start your E- Commerce business with no money ?

    Can you start an E Commerce business for a little or no money? For sure. You can utilize a number of channels other than the standard domain name and website. With enough innovation and creativity, you may utilize many channels available to sell your product without spending a dime.

    Previously, you would need a website and a domain name to sell your products but of late, it has been very easy to reach to relevant people without destroying your bank.

    Listing your product on large E Commerce Portals

    It is quite easy for anyone to start an E Commerce store almost for free on large E Commerce Portals. These include Amazon, eBay, Etsy and a host of others. All you need is an id and email and you can start listing your products for free. The initial fees are minimum and help you avoid capital expenditure.

    Just make sure that you are truthful about what you are trying to sell and write great product titles and description.

    Marketing using word of mouth (offline marketing)

    Word of mouth is one the free technique that you can employ for your marketing. You can always ask your friends to promote your store. You can create short URL of your shop and share them with them.

    You can also place flyers in local newspapers about your venture. You may add compelling offers to induce people to visit your site/ or your social media page.

    Social media marketing

    If you have an expertise in certain area, you can create tutorials, walk-throughs, how-to videos and place it on YouTube or Instagram. These sites allow you to upload videos at no cost. To create such videos, you may use open-source tools to create and edit your videos.

    Consistently creating a user base using social media posts helps create trust between your business and audience at almost no or minimal cost.

    Writing content yourself

    You are going to run the shop and sell the products and thus it can be assumed that you have deep idea on how to best use your products.

    If you can convert that knowledge into words and start a blog based on those words, you can start seeing free traffic from Google. You may use free software such as WordPress to host your content. You may also use free content hosting sites for writing your posts till you migrate to your own platform.

    Sell from social media itself

    These days social media companies encourage you to create content and sell products from your content. This is great for people with minimal budgets. Also, maintaining an E Commerce website is costly. Using social media pages and videos to sell your content is a great way to save on costs.

    Buying your brand domain(optional)

    If you can afford to buy a domain, you should. Your brand is the one that identifies you.

    Buying a cheaper domain and a cheap hosting space to host a basic website (minus any E Commerce functions) is better than not having a domain at all. There are a lot of ways you can lower down your prices of domain. For example, using comparison sites to compare prices or buying multiple years upfront to minimize average cost of renewals.

    As you can see, there are many ways to sell a product or service, even if you put a small or no capital.

    Photo by Marsel_Shots

     

  • Why small businesses need digital marketing?

    Why small businesses need digital marketing?

    In the era of social media, it is imperative that your E Commerce product needs to leverage the power of already existing networks that are curated by various social media giants.

    Using Google to leverage your content effectively, so that users can land on your page based on search results will work wonders for your E Commerce project.

    Let us discuss a few ways digital marketing helps you break new ground in your marketing and how is it essential to your business’s success.

    Reach

    A small business will often find it difficult to reach audience on a limited budget. Building an engaged base requires money, time, and teams to manage expectations. Social media instantly allows a small business to enhance the reach. The virality generated by a relevant content idea can reap its own reward without spending any additional dollar. Users share what they like on social media with their friends, and your content can effectively spread in a geometric fashion.

    Cost Effectiveness

    The costs of running an advertising campaign on social media is not remarkably high when compared to offline advertising for example using a billboard or using printed material to highlight your business.

    You can also use Search engine optimized content to give Google search a reason to display your link when products related to your categories are mentioned. It is often almost like a free traffic. Once you create articles or tutorials that have value to your prospects and keeps them on the hook, you will be rewarded with repeat traffic from search engines, even when you are not actively managing any ad campaign.

     

    Competition

    There are big sharks in E Commerce space and trust me when I say that you can not outspend them in advertising. They have specialized team and unlimited budgets and can bury your E Commerce site under their advertising blitz. The internet however levels this by giving you a chance to showcase your expertise in your product. Big competitors often will find it difficult to create content for every category and product they are in. That means using social media you can always have a leg up over them. By smartly creating helpful content which is authoritative you can bypass heavy spends and yet shine on the internet

    Results analysis

    The biggest advantage of online advertising is immediate data analysis available for your campaigns. You need to add markers often in the form of URLs parameters to your product and share the URLs for a specific purpose. You can instantly find in your analytics panel if people are clicking on URL and if you are getting engagement that you thought you would get. In addition to your own analytics, there are analytics dashboards provided by social media companies as well as Google to help you measure effectiveness of your campaigns.

    Using this data, you can see if your campaign is working well or it needs some tweaking. You can respond faster based on the data and increase your chances at higher sales.

    Customer retention

    We all like to entertained from time to time. Some brands do it very well. They often share witty updates on your social media timeline. The engagement that it may generate helps social media companies to reward you with more eyeballs since your content helps user to stay on their sites longer which is exactly the metrics they measure and report to their shareholders.

    In case of Google search, results mean the search is actually being effective at getting results and google loves it when you deliver on that promise.

    Repeated content, which is of high quality, helps not only create engaged customer base but also helps increase sales over time.

    Often you may receive feedback from customers right on the social media. You should be ready to take that into account and incorporate it into your process.

    Photo by Kindel Media

  • How to promote your E Commerce Store?

    How to promote your E Commerce Store?

    E Commerce store is easy to start. But one needs to be aware of the extreme competition in E Commerce world and the need to stand out among the crowd. It is a slow, grinding path to the end. If done right, the rewards are plenty.

    Next, we list out some of important and useful ways to promote your E Commerce store.

     

    High-quality product titles and descriptions

    The first step to a wonderful experience to an E Commerce site is attractive product titles and descriptions. You can create product titles that are SEO friendly.  Your product description may de divided into sections organized neatly. It should be easy to read and should provide a professional look for your site. If needed, you can create tables or comparison charts to make a point in favour of your product.  You may add images and videos to further enhance the appeal of your product.

    Clean and bright images

    Investing a good camera, photographic equipment is necessary. Clean images form the backbone of high-quality product listing. You would need images in various resolutions that satisfy printing requirements, multiple browsers, and multiple screen sizes. They also need to be mobile friendly. They need to be shareable as well, as sharing gives an opportunity for your product to be marketed at no extra cost to you.

    If you can’t take quality photos yourself, invest in a great photographer who can help you in this endeavour.

    Great content on the website based on Keyword research.

    In addition to the product titles, descriptions, and images, you may also incorporate blogging into your website. Blogging which is search engine friendly and which has an option to share the posts, helps people share information about you with their friends and provides you with free marketing (except for the expense of writing a great blog post).

    In addition, it helps you trigger word of mouth promotion which is radial and free.

     

    Use Social media!

    If you have budgeted money for advertising and marketing, use some part of it for social media marketing. Large companies such as Facebook, Pinterest and X have a sizeable population which is also engaged in their subject of interests. You may find groups of people whom you can target or also do interest based individual targeting. The ad should lead to your website and there should be a clean way to make the purchase.

    Influencer marketing

    Influencer marketing has become infamous for the actions of a few annoying influencers. However, in this age, one cannot wish away influencer marketing. An influencer may have fans who are eager to give a try to the product because the influencer has recommended it. This works great for electronics, restaurants and beauty industries. Strategic partnerships with influencers can help your brands go places you can not reach easily organically.

    Email Marketing

    Email Marketing is one of the most powerful methods to market your products. If an interested party (your lead/customer) has given you a permission allowing you to send them emails about your product, consider it is a privilege. People read their emails very seriously and will act on your recommendations. You need to make your emails readable and interesting.

    Also do not spam. You could be unsubscribed and even fined for spamming.

    Time sensitive discounting and promotions

    In marketing terms, marketeer creates the urgency when they can show that either prices are going to rise or stocks are going to zero in a certain time. Real Estate industry has shown to utilize this tactic very effectively. You may also use time sensitive discounts or discounts based on festivals or events to drive sales. This tactic is meaningful though when your E Commerce store has achieved certain level of virality.

     

    Photo by Pressmaster

  • How to successfully compete with E Commerce Giants

    How to successfully compete with E Commerce Giants

    So, you have decided to venture into your own E Commerce business. Welcome to the world of possibilities. There are more opportunities than even before in this area. However, you also need to know in this sea, there are giant sharks. Large E Commerce companies with huge marketing budgets and often predatory tactics can reduce your profit margin in a straightforward way to causing your venture to shut down at the extreme.

    Here are a few ways, your small or medium size E Commerce venture can compete against these sharks in the E Commerce world.

    Planning

    E Commerce startups often underestimate the importance of planning. You are stepping in a place where there are giant sharks waiting to eat you for lunch. You need to be able to find out how you are going to out compete. You need to do thorough research about their marketing and their strategies. It is similar to guerilla marketing tactics where you are the nimble task force fighting a mighty army. Planning at the strategic level as to what things you would compete upon (like offering/ price / customer experience) and then at the tactical level such as what steps would you take to make your offering better w.r.t. to your large competitors. It needs careful considers and market research.

    Local flavor

    Your large competitor is stretched thin. The segment they are in needs to be profitable enough for them to give you competition. They will find it difficult to conduct operation in every local segment. You may leverage your knowledge of area, local product, local language to create a strong offering that your competitor simply cannot match without devoting substantial resources to achieve similar results.

    Strong niche

    Your enemies i.e., the giants of E Commerce are often stretched. They have cost structures and often optimize for sales and cost. It is impossible for physical reasons for them to focus on every segment of the market and yet win profitably. That is where you can shine. You can determine the areas where you are strong. It could be your price because of sourcing, or it could be quality of your product or patents that you hold.

    If you perform well and deliver value, it will be difficult for the large competitors to dislodge you.

     

    Personal Connections to the shoppers

    E Commerce giants provide services that are automated. One needs to go through multiple levels of chatbots conversations, and AI provided answers which causes dissatisfaction. On your website on the other hand, you can provide a work phone and /or a WhatsApp number for rapid answers to your customer’s questions. You customers may like such levels of personalization.

    A thank you note to the buyers and if possible, a call asking them about their satisfaction of the product is how you build a long-term relationship with them.

     

    Your personal story

    If there is a business, there is a story. Is there a story for your business, a customer can instantly connect with and identify with?

    For example, often stories talk about how founders struggled through their life experiences and then stepped up to provide you the best of the breed solutions. A personal story helps a customer relate to their own experiences of struggles.

    You need to make sure that you have genuine reasons behind your story as your honesty will be rewarded with free advertisement and sales later.

    Unique marketing techniques

    Giant e commerce companies use billboards, big festivals and big ad spends to attract eyeballs because they have big budgets to spend.

    To counter, you can go low cost, high impact tactics such as surprise gifts, detailed content videos for example tutorials/ how to use your products. You may utilize humor to craft engagement that suits your product line and not cater to whole market that your large competitor needs to cater to.

    Leveraging social media to the maximum

    Social media is easy and cheap medium to get famous. Create and share posts and ask your friends and family to share them on their timelines. It instantly builds up the trust without need to spend additional money. You can also create product pages and share helpful content and updates. You can create group where you can share your expertise and even others can chime in too with their opinions. Keep an eye open for the feedback and respond personally and constructively.

    Image by Waldryano from Pixabay