E-Commerce Marketplace Blog

Tag: Social Media

How to effectively use Social Media for your E Commerce Business

Social media these days is one of the primary ways to interact with friends and family on internet. However, almost all social media channels also double up as venues for facilitating E Commerce activities. Social media websites can be utilized for brand awareness, launching new products, creating sales funnel among many other things.

Social media can also be used as customer communication channels where complaints and inquiries can be handled right on the social media website.

Social media can also to be used to develop granular insight into the customer behaviour so that you know your customer base and you can move to end of funnel pretty quickly (in this case, sales)

Your E Commerce store can benefit from being on social media and utilizing the benefits of a targeted campaigns run on social media with deep analysis done on your customer segment.

Select your social media platform carefully

The idea is not to start on all social media platforms at once and then get overwhelmed checking up the engagement on each of them.

If you are a sole entrepreneur or a business owner with small marketing team, trying to be on every social media platform at once meaning stretching your limited resources.

Let us say your product needs an explainer or a live tutorial (like a how-to-use video). Video would be obvious choice for marketing. And the platform that serves the best interest is YouTube. YouTube viewers are used to long videos and they will not mind watching a well-made video.

However, if your product appeals to families or friends who interact a lot with each other, you may prefer Facebook as that kind of engagement gets higher reward over there.

If you prefer short form videos, Instagram and Tik Tok are your friends and if images are what are important to you, Pinterest is the right place.

If virality is important to you and your product line needs rapid coverage, X will better serve your needs.

Influencer marketing

Social media created a new generation of celebrities. They are called as influencers. Even though the term does not have a lot of positives associated with it, influencers are a major force in the social media world.

A reliable influencer can readily convince their follower to give your products a try. They can become brand awareness consultants for your brand, taking your new product launches to their million of followers.

This obviously introduces a level of scale that is not possible with just plain advertising.

However, you need to be aware if the influencer has the right reach and credentials to connect with the followers. And, that influencer needs to be knowledgeable about the industry he is going to work with.

Understand how interactions work in social media context

Social media interactions are different compared to other styles of interactions. In a phone or email conversation, a limited number of people are involved and there is almost no virality.

However, with social media, every statement that your company writes, is broadcast to the world. The statements may generate further discussions which may be positive or negative.

The primary idea on social media is to show that your brand is mature enough to handle all kinds of feedback such as praise, criticism or worse, trolling. Respectful answering in the face of provocation, with facts indicates that you can handle criticism of your product and are willing to incorporate changes to make your product a better one.

Using nonorganic methods to promote your products

Yes, we all want almost zero cost virality. In recent years, the organic reach of the pages esp. in Facebook has been going down continuously. That means social media companies would want to cut the free traffic and charge you for showing your products and campaigns to their users.

With the paid advertising, there are a number of features that social media platforms provide. You can for example with paid advertising, target a specific set of people, you want to reach. It could location, gender or interest groups. This may not be possible in a organic sharing. The reach may be far restricted than the paid campaign

May 19, 2026
Applying growth hacking to ecommerce projects

Growth Hacking according to Wikipedia is processes or skills that often are cross discipline and those that can be applied to achieve rapid growth of the company.

There are various growth hacking measures that apply generally to all business. Some of them are marketing using innovative measures or creating innovative campaign to attract customers at a higher rate than normal.

In context of E Commerce, which means using various tactics from promotions, marketing and customer service to maximize the revenue in the shortest amount of time possible.

Let us discuss a few ways in which growth hacking can be done.

Using social media to create brand awareness

Catchy campaigns using influencers if done in the right way, can lead to higher brand awareness. The influencers may create the content and it turn share the link to your website to their followers. With a minimal spend, you may get higher traffic than just traditional advertising because of the authority that the influencers command. The trust factor, or the entertainment value that they have created over the years often prompt their followers to at least want to click and discover what the influencer seems to be promoting. The higher the level of content or curiosity that the influencer generates, the more clicks to your website you might receive.

Read more: How to effectively use Social Media for your E Commerce Business

Faster Website/ Useful design/ Quicker Checkouts

If you are thrifting on the quality of the web server your web site is hosted upon, you might be losing a lot of traffic based on its performance. A good server with a good connection with a reputed vendor impacts the site performance. It makes it easier for user to navigate and make decisions.

A well-designed website where the call to action is clearest will take your visitor from just browsing to making a purchase really quick. A good, painless checkout process means that user does not spend time on understanding your complicated workflows. Instead, keep your processes simple and see your purchases improve rapidly.

Read more:

How to make your Website mobile friendly?

How to improve user experience in an E Com merce site?

Product Recommendations

Not only you want the users to buy, but you also want them to buy another product with it. That is called as Cross Selling. You may also want to up sell user with a higher level of product, which increases the order value.

Amazon does it extremely well, where not only cross-selling and up-selling is done but if you are logged in, they might show something related to what you have already purchased and which makes you want to buy it again.

Also, one can do bundling which means sell two or more products together at a better rate on average than if the person would have purchased them in single quantity.

Referral bonus

Referral bonus refers to either monetary or point based rewards awarded to a customer that refers a new customer to sign up or make a purchase. The advantage of this kind of hacking is that the person who is already converted into using your product is more likely to convince a friend or an acquaintance to be using the same product. In this case, you are not really adding any additional cost beyond just providing a small monetary reward to the enticing party. If the product is good, the network effect that this generates is far more than anything that can be generated by paid advertising.

Read more: How can referrals help you get customers for E Commerce?

Using social proofs (reviews)

If you are doing great with a segment of customer or if your product is achieving great traction, it is time for you to level up your game with social proof. The social proof can be in the form of reviews, ratings, pictures of actual product being used.

Display of such social proof can actively convince a fence sitter that your products are worth a try. Make sure that you give a thoughtful reply to the various reviews.

April 22, 2026
Channels that you can use to enhance your customer service for your E Commerce Project

Customer Service is an essential part of any E Commerce project. A good customer service makes your customer come back and purchase from you again. It also helps you promote your products and increase customer satisfaction , while also increasing brand awareness.

Listed below are some of the ways you can channel your customer service.

Phone

Phone is the most traditional way for any business to connect with their customers. Phone can be useful as it helps customers connect quickly with service rep and address their inquiries. However, this only works where orders are infrequent or they require special assistance. A phone line may be jammed because of excessive calling. A customer service representative may spend more time than usual on a customer call putting other customers to hold.

A phone line should be used only when you are sure that you can handle the customer call volume. Having a phone number definitely gives a feeling that you care about your customers and you have a human addressing their concerns rather than a bot

Email

Email is a channel that can help answer questions with a time lag. You can use email channel to let the customer know that you are looking into their problems while you look for the solution. Email also helps in creating a personalized connection with the customer. If you are a founder, you can always thank your customer with a personalized message for their business.

However, the advantage of email gets nullified if you take a lot of time to reply. The customer may get frustrated and anxious if there are no subsequent follow up emails. If it is needed, it is a good idea to even pick up the phone and call the customer rather than doing back and forth on email.

WhatsApp

WhatsApp is becoming a popular channel for communication. WhatsApp may be used to send OTP and it is considered more secure than plain text. Status updates too can be shared on whatsapp. Some companies provide a list of menu items for handling customer’s query.

WhatsApp can also be used as a marketing channel in addition to customer service . However, too many messages on WhatsApp which is still considered a personal chat platform may annoy users.

Using WhatsApp though provides more control over the customer service process than emails and combined with other channels can really level up your customer experience.

Social Media

Social media can be your best tool, if used strategically. Social media helps build brand awareness, let people discuss your products and thus provide valuable feedback on your product and processes.

You need to monitor your social media and read the comments put by either interested parties as soon as possible. The comments that are form of complaint should be investigated as fast as possible because responding quickly shows your high levels of customer service.

Chatbots

Chatbots are the latest addition to your customer service systems. Chatbots can range from just providing a menu-based experience to leveraging artificial-intelligence based question and response system.

Chatbots have a bad reputation with customers because they are often not designed to give customers an optimal experience. But if thought through, they can free up customer service team for other important issues while most generic work can be left to the chatbots.

With enough recursion, testing and analysis, a good chatbot system over the time can enhance your customer service. However, it is important that chatbots are just one aspect of customer service and it doesn’t take much time for a customer to get disaffected with its repeated responses. A human in loop when things go out of order is always warranted.

Image by Mohamed Hassan from Pixabay

March 31, 2026
How to start your E- Commerce business with no money ?

Well, that is a little clickbait headline as no business can be started without money. Yes, you may utilize your time instead of money but in the end, nothing comes for free. The ideal headline should be how to start an E Commerce project with minimal investment. That makes more sense.

E Commerce is a business can be started with a little initial capital or as unlimited money as you can invest. For a small business though, it makes sense to keep costs down. Let us discuss a few ways in which we can do that.

Buying your brand domain is must

This is a cost you cannot let go. Your brand is the one that identified you. If you sell something that has your brand name on it but the domain, say something else, it will smell fishy to the buyer of your product.

Buying a cheaper domain and a cheap hosting space to host a basic website (minus any E Commerce functions) is better than not having a domain at all. There are a lot of ways you can lower down your prices of domain. For example, using comparison sites to compare prices or buying multiple years upfront to minimize average cost of renewals.

Listing your product on large E Commerce Portals

It is quite easy for anyone to start an E Commerce store almost for free on large E Commerce Portals. These include Amazon, eBay, Etsy and a host of others. All you need is an id and email and you can start listing your products for free. The initial fees are minimum and help you avoid capital expenditure. Just make sure that you are truthful about what you are trying to sell and write great product titles and description.

Marketing using word of mouth (offline marketing)

Word of mouth is one the free technique that you can employ for your marketing. You can always ask your friends to promote your store. You can create short URL of your shop and share them with them. You can also place flyers in local newspapers about your venture. You may add offers compelling people to visit your site and at least spread the word, even if they are not interested in buying. It is a great offline way to make your shop seen.

Social media marketing

If you are a local celebrity of some sort or if you have an expertise in certain area, you can create tutorials, walk throughs, how-to videos and place it on YouTube or Instagram. These sites allow you to upload videos at no cost. You may use open-source tools to create and edit your videos.

Later you can share these videos with your friends and family on various social media.

Writing content yourself

You are going to run the shop and sell the products and thus it can be assumed that you have deep idea on how to best use your products.

If you can convert that knowledge into words and start a blog based on those words, you can start seeing free traffic from Google. You may use free software such as WordPress to host your content. You may also use free content hosting sites for writing your posts till you migrate to your own platform.

Sell from social media itself

These days social media companies encourage you to create content and sell products from your content. It is becoming a go-to place for people who do not a have enough money to spend or they would not like headaches of maintain a full E Commerce project on their own.

Photo by Marsel_Shots

March 26, 2026
Why small businesses need digital marketing?

In the era of social media, it is imperative that your E Commerce product needs to leverage the power of already existing networks that are curated by various social media giants.

Using Google to leverage your content effectively, so that users can land on your page based on search results will work wonders for your E Commerce project.

Let us discuss a few ways digital marketing helps you break new ground in your marketing and how is it essential to your business’s success.

Reach

A small business will often find it difficult to reach audience on a limited budget. Building an engaged base requires money, time, and teams to manage expectations. Social media instantly allows a small business to enhance the reach. The virality generated by a relevant content idea can reap its own reward without spending any additional dollar. Users share what they like on social media with their friends, and your content can effectively spread in a geometric fashion.

Cost Effectiveness

The costs of running an advertising campaign on social media is not remarkably high when compared to offline advertising for example using a billboard or using printed material to highlight your business.

You can also use Search engine optimized content to give Google search a reason to display your link when products related to your categories are mentioned. It is often almost like a free traffic. Once you create articles or tutorials that have value to your prospects and keeps them on the hook, you will be rewarded with repeat traffic from search engines, even when you are not actively managing any ad campaign.

Competition

There are big sharks in E Commerce space and trust me when I say that you can not outspend them in advertising. They have specialized team and unlimited budgets and can bury your E Commerce site under their advertising blitz. The internet however levels this by giving you a chance to showcase your expertise in your product. Big competitors often will find it difficult to create content for every category and product they are in. That means using social media you can always have a leg up over them. By smartly creating helpful content which is authoritative you can bypass heavy spends and yet shine on the internet

Results analysis

The biggest advantage of online advertising is immediate data analysis available for your campaigns. You need to add markers often in the form of URLs parameters to your product and share the URLs for a specific purpose. You can instantly find in your analytics panel if people are clicking on URL and if you are getting engagement that you thought you would get. In addition to your own analytics, there are analytics dashboards provided by social media companies as well as Google to help you measure effectiveness of your campaigns.

Using this data, you can see if your campaign is working well or it needs some tweaking. You can respond faster based on the data and increase your chances at higher sales.

Customer retention

We all like to entertained from time to time. Some brands do it very well. They often share witty updates on your social media timeline. The engagement that it may generate helps social media companies to reward you with more eyeballs since your content helps user to stay on their sites longer which is exactly the metrics they measure and report to their shareholders.

In case of Google search, results mean the search is actually being effective at getting results and google loves it when you deliver on that promise.

Repeated content, which is of high quality, helps not only create engaged customer base but also helps increase sales over time.

Often you may receive feedback from customers right on the social media. You should be ready to take that into account and incorporate it into your process.

Photo by Kindel Media

March 25, 2026
How to promote your E Commerce Store?

E Commerce store is easy to start. But one needs to be aware of the extreme competition in E Commerce world and the need to stand out among the crowd. It is a slow, grinding path to the end. If done right, the rewards are plenty.

Next, we list out some of important and useful ways to promote your E Commerce store.

High-quality product titles and descriptions

The first step to a wonderful experience to an E Commerce site is attractive product titles and descriptions. You can create product titles that are SEO friendly. Your product description may de divided into sections organized neatly. It should be easy to read and should provide a professional look for your site. If needed, you can create tables or comparison charts to make a point in favour of your product. You may add images and videos to further enhance the appeal of your product.

Clean and bright images

Investing a good camera, photographic equipment is necessary. Clean images form the backbone of high-quality product listing. You would need images in various resolutions that satisfy printing requirements, multiple browsers, and multiple screen sizes. They also need to be mobile friendly. They need to be shareable as well, as sharing gives an opportunity for your product to be marketed at no extra cost to you.

If you can’t take quality photos yourself, invest in a great photographer who can help you in this endeavour.

Great content on the website based on Keyword research.

In addition to the product titles, descriptions, and images, you may also incorporate blogging into your website. Blogging which is search engine friendly and which has an option to share the posts, helps people share information about you with their friends and provides you with free marketing (except for the expense of writing a great blog post).

In addition, it helps you trigger word of mouth promotion which is radial and free.

Use Social media!

If you have budgeted money for advertising and marketing, use some part of it for social media marketing. Large companies such as Facebook, Pinterest and X have a sizeable population which is also engaged in their subject of interests. You may find groups of people whom you can target or also do interest based individual targeting. The ad should lead to your website and there should be a clean way to make the purchase.

Influencer marketing

Influencer marketing has become infamous for the actions of a few annoying influencers. However, in this age, one cannot wish away influencer marketing. An influencer may have fans who are eager to give a try to the product because the influencer has recommended it. This works great for electronics, restaurants and beauty industries. Strategic partnerships with influencers can help your brands go places you can not reach easily organically.

Email Marketing

Email Marketing is one of the most powerful methods to market your products. If an interested party (your lead/customer) has given you a permission allowing you to send them emails about your product, consider it is a privilege. People read their emails very seriously and will act on your recommendations. You need to make your emails readable and interesting.

Also do not spam. You could be unsubscribed and even fined for spamming.

Time sensitive discounting and promotions

In marketing terms, marketeer creates the urgency when they can show that either prices are going to rise or stocks are going to zero in a certain time. Real Estate industry has shown to utilize this tactic very effectively. You may also use time sensitive discounts or discounts based on festivals or events to drive sales. This tactic is meaningful though when your E Commerce store has achieved certain level of virality.

Photo by Pressmaster

March 23, 2026
How to successfully compete with E Commerce Giants

So, you have decided to venture into your own E Commerce business. Welcome to the world of possibilities. There are more opportunities than even before in this area. However, you also need to know in this sea, there are giant sharks. Large E Commerce companies with huge marketing budgets and often predatory tactics can reduce your profit margin in a straightforward way to causing your venture to shut down at the extreme.

Here are a few ways, your small or medium size E Commerce venture can compete against these sharks in the E Commerce world.

Planning

E Commerce startups often underestimate the importance of planning. You are stepping in a place where there are giant sharks waiting to eat you for lunch. You need to be able to find out how you are going to out compete. You need to do thorough research about their marketing and their strategies. It is similar to guerilla marketing tactics where you are the nimble task force fighting a mighty army. Planning at the strategic level as to what things you would compete upon (like offering/ price / customer experience) and then at the tactical level such as what steps would you take to make your offering better w.r.t. to your large competitors. It needs careful considers and market research.

Local flavor

Your large competitor is stretched thin. The segment they are in needs to be profitable enough for them to give you competition. They will find it difficult to conduct operation in every local segment. You may leverage your knowledge of area, local product, local language to create a strong offering that your competitor simply cannot match without devoting substantial resources to achieve similar results.

Strong niche

Your enemies i.e., the giants of E Commerce are often stretched. They have cost structures and often optimize for sales and cost. It is impossible for physical reasons for them to focus on every segment of the market and yet win profitably. That is where you can shine. You can determine the areas where you are strong. It could be your price because of sourcing, or it could be quality of your product or patents that you hold.

If you perform well and deliver value, it will be difficult for the large competitors to dislodge you.

Personal Connections to the shoppers

E Commerce giants provide services that are automated. One needs to go through multiple levels of chatbots conversations, and AI provided answers which causes dissatisfaction. On your website on the other hand, you can provide a work phone and /or a WhatsApp number for rapid answers to your customer’s questions. You customers may like such levels of personalization.

A thank you note to the buyers and if possible, a call asking them about their satisfaction of the product is how you build a long-term relationship with them.

Your personal story

If there is a business, there is a story. Is there a story for your business, a customer can instantly connect with and identify with?

For example, often stories talk about how founders struggled through their life experiences and then stepped up to provide you the best of the breed solutions. A personal story helps a customer relate to their own experiences of struggles.

You need to make sure that you have genuine reasons behind your story as your honesty will be rewarded with free advertisement and sales later.

Unique marketing techniques

Giant e commerce companies use billboards, big festivals and big ad spends to attract eyeballs because they have big budgets to spend.

To counter, you can go low cost, high impact tactics such as surprise gifts, detailed content videos for example tutorials/ how to use your products. You may utilize humor to craft engagement that suits your product line and not cater to whole market that your large competitor needs to cater to.

Leveraging social media to the maximum

Social media is easy and cheap medium to get famous. Create and share posts and ask your friends and family to share them on their timelines. It instantly builds up the trust without need to spend additional money. You can also create product pages and share helpful content and updates. You can create group where you can share your expertise and even others can chime in too with their opinions. Keep an eye open for the feedback and respond personally and constructively.

Image by Waldryano from Pixabay

March 23, 2026