E Commerce has been on a constant growth path over the years. The categories have grown multi-fold. Some of the subcategories now even classify as categories of their own. This shows the extent to which E Commerce has swept the shopping mania across the world.

Here are some of the most popular E Commerce categories based on the demand. I have taken the top categories based on the top-level categories displayed by Amazon in their menu. Also added are some stats to give you a perspective on why these might by the top-level categories.

 

Electronics

According to Research and Markets, electronics today account for $789 trillion worth of market , expected to grow to 1.2 trillion in 2032. The top contenders in this category are mobiles (cell phones), laptops and computers, gaming, audio and video equipment.

In addition, there are

• Musical instruments
• Software
  • Wearables
• Office Equipment
• Headphones ( yes, they are in there)
• Car Electronics

As you can see that the categories evolving, even smaller categories are getting a space of their own.

With ever evolving technologies we can see more categories being added to this top-level category.

 

Computers

Other than just electronics, computers form a top-level category of their own. According to a research paper, personal computers market is experiencing a growth of 8% CAGR year over year

Computers category contains Computer, PC, tablets. Then there are supporting categories such as

• External monitors
• Disk Drives
• Printers
• Network Storages
• Specific components and parts

Home, Garden And Tools

Home décor, gardening and related tools and accessories are a top category on the Amazon Website. According to Technavio research, the category is growing at 13%, which is phenomenal. The category is very wide because it essentially covers what is involved in management of a home.

A few important subcategories are

• Home Décor
• Furniture
• Kitchen
• Dining
• Gardening tools
• Utensils
• Cleaning supplies
• Kitchen Gadgets

Pets Care

Pets Care as E Commerce category stands to grow by 7-8 % CAGR over the next few years. Primary subcategories are

• Dog Food
• Cat Food
• Apparel
• Pet Waste treatment
• Furniture for pets
• Aquatic pets
• Reptilian pets

Food And Grocery

This category holds a dominating share of E Commerce market across the world . Based on one report, the market for grocery is growing at about 25% CAGR.

The top subcategories under this category are

• Canned and packaged foods
• Coffee
• Chocolates
• Snacks
• Breakfast
• Cooking and Baking
• Drinks
• Sweets
• Beverages

Beauty And Health

Beauty and healthcare is also a rapidly growing category in E Commerce. The category has a huge size just because of presence of influencers, social media tools such as YouTube, Instagram and TikTok. In USA alone, the beauty category is growing at 23% plus.

The top subcategories in this segment are

• Personal Care
• Skin Care
• Hair Care
• Makeup
• Perfumes
• Foot care
• Beauty Accessories
• Shave and Hair removal